Case CAB Group
A local partner to support communication
Starting point
CAB Group AB is the leading supplier of accounting systems in the Nordic countries. The company's solutions help insurance companies, damage repairers and construction contractors to bring automation, transparency and cost savings to the claims process.
The Finnish subsidiary CAB Group Finland needed a flexible and local communication partner, as well as localism, planning and diversity in its content to reach both existing and potential target groups more effectively. The main objective of all communications in Finland is to serve and support local customers as well as possible.
"Korner has a solid knowledge of different target audiences, traditional and digital communication channels and tools, and they have consulted us on the development of our Finnish communication strategy. Our day-to-day collaboration is smooth and efficient. Korner's communications consultants have also independently handled matters with our Swedish parent company and other partners, making the busy day-to-day life of our small team easier."
- Johanna Tudeer, Country Manager, CAB Group Finland
Solution
During the collaboration, we have developed processes, tools and regularity of communication and content production. We have also acted as content partner in a major website redesign with the CAB team and technical partner, improved the attractiveness and visuals of newsletters, the targeting of content, social media channels and advertising. In addition, we assist with the day-to-day needs of various communication and marketing activities and new openings.
Results
The development of communication processes has made the production of content regular, meaningful and efficient. Communication has now become an integral part of everyday operations and the varied, continuous content production supports CAB Group Finland's main objective - to serve and support local customers as well as possible.
Content production
We consult on the channels, concepts and tools relevant to your business to achieve your goals. We help you design and produce content that is engaging and appealing to your target audiences: from finding the most effective hooks for your website content or newsletters to designing your social media campaigns. You'll be supported by content production professionals who are skilled in text, image, sound and video.