Case FDJ United
A long-term strategic partnership to accelerate the industry's transformation
"Korner is a long-standing credit partner and advisor to FDJ United, with an unrivalled track record of expertise, service and results."
Antti Tikka, Commercial Director, FDJ United
Starting point
FDJ United (formerly Kindred Group) is one of the largest online gambling providers in the world. Finland has had an exclusive gambling system, which is no longer generally considered a viable solution in today's online environment. FDJ United has the right to offer its games of chance in Finland, but not the licence to market them. The company's stated objective has been to modernise the Finnish gambling system in line with the rest of Europe.
Solution
We at Korner have been a strategic partner of FDJ United in Finland for more than 10 years. This cooperation has included a wide range of measures aimed at opening up the gaming market. Strategic planning, active media relations and multifaceted communication to all stakeholders have created a strong and stable position for FDJ United not only in the eyes of Finnish customers, but also in the eyes of legislators and future partners.
Results
The gambling market will be re-regulated under the current government.
As in other European countries, FDJ United is seen by all stakeholders in Finland as an industry leader, a sought-after partner and a pioneer in responsible online gambling.
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