Nina Jakoose as Managing Director of Korner

Partner Nina Jakonen has been appointed Managing Director of Korner as of 2 February. The new arrangement replaces the previous model of shared leadership between three owner-managers and allows Korner's founding partners to focus even more strongly on successful client work in the future.

Nina, who joined Korner in 2021, became a shareholder in June 2023 and will now take over the operational management of Korner as CEO. 

"Nina was our perfect recruit at the time, and over the past couple of years she has already taken over responsibility for Korner's staff, sales and day-to-day operations. It is a natural progression that from now on Nina will also lead the company's strategy and be responsible for the whole package. I believe that we will continue to look for more experienced people like Nina", comments Timo, who previously wore the CEO's cape.

Nina says Korner wants to be a role model in her field, both in terms of customer service and business management. 

"In almost eight years, Korner has built up many long client relationships and great projects that are worth standing behind. In terms of turnover, we were already in the top 10 of communications agencies in 2022. But the communications market and business needs are constantly changing. As CEO, I will ensure that Korner's organisation and expertise will continue to meet, and preferably exceed, our clients' requirements for years to come. Vision and performance are at the core of Korner's operations, and we will help our clients focus on what matters most," Nina promises. 

Korner's founding partners Joel, Timo and Vellu will focus more on ensuring the quality of customer service and developing the company's core competencies.  

"Achieving results for our customers has always been the goal of everything we do. Whether it's through media communications, campaigns or content on different channels. As the information frenzy grows and the channels of communication become more fragmented, the demand for results is becoming more and more demanding for our work. This welcome organisational change will free up more time in tres amigos' calendars for client work and the tireless development of the quality of Korner's work," Vellu says. 

Before joining Korner, Nina has worked at Manifesto and Vapa Media, among others.